DECADES OF EXPERIENCE IN DRIVING LARGE SCALE BEHAVIOURAL CHANGE
Our people bring decades of strategic and operational experience in marketing, communication and behavior change related fields. Much of this is drawn from successful sales and marketing efforts in some of the most challenging sectors such as the service industry, fast moving consumer goods, and not for profit industry such as sanitation and hygiene.
Project CLEAR has a highly skilled team that brings decades of strategic and operational experience in marketing, communication, and behavioural change to deliver national development goals. Drawing on its experience working with large, multi-national non-government agencies like the World Bank and WaterAid, Project CLEAR works in close partnership with governments, corporates, and development agencies to effect large scale change with measurable impact and maximum cost efficiency. In addition to its own team, Project CLEAR has a network of multidisciplinary partners and world class advisors which It leverages to deliver programmes most effectively.
Project CLEAR has ambitious plans to expand across Africa. If you are interested in joining us in our efforts to deliver behavioral change at scale, we’d love to hear from you. Please get in touch at
Our Founding Team Members Profiles
Robert Aunger, Associate Professor, Evolutionary Public Health, London School of Hygiene and Tropical Medicine.
Robert Aunger has a Masters in Urban Planning from the University of Southern California, a PhD in biological anthropology from the University of California, Los Angeles, and did post-doctoral work in psychology at the University of Chicago and King’s College, Cambridge. He has published books on cultural evolution, the evolution of human behaviour, and ethnographic methods. He is the lead developer of a novel approach to behaviour change called ‘Behaviour Centred Design’ which has its origins in evolutionary biology, ecological psychology and commercial marketing. For over a decade, he has helped implement public health projects in water, sanitation, hygiene, nutrition and HIV using this approach in multiple countries on the African and Asian continents, including designing creative materials for mass media and community activation. He has held grants from the Economic and Social Research Council, the Medical Research Council, the National Science Foundation, the Hygiene Council and the Department for International Development and has also consulted on behaviour change for the World Bank, UNICEF, the Global Alliance for Improved Nutrition, Unilever, Procter and Gamble, Kimberly Clark, and GoJo Industries.