Improve your strategy with us

DECADES OF EXPERIENCE IN DRIVING LARGE SCALE BEHAVIOURAL CHANGE

Our people bring decades of strategic and operational experience in marketing, communication and behavior change related fields. Much of this is drawn from successful sales and marketing efforts in some of the most challenging sectors such as the service industry, fast moving consumer goods, and not for profit industry such as sanitation and hygiene.

Project CLEAR has a highly skilled team that brings decades of strategic and operational experience in marketing, communication, and behavioural change to deliver national development goals. Drawing on its experience working with large, multi-national non-government agencies like the World Bank and WaterAid, Project CLEAR works in close partnership with governments, corporates, and development agencies to effect large scale change with measurable impact and maximum cost efficiency. In addition to its own team, Project CLEAR has a network of multidisciplinary partners and world class advisors which It leverages to deliver programmes most effectively.  

Project CLEAR has ambitious plans to expand across Africa. If you are interested in joining us in our efforts to deliver behavioral change at scale, we’d love to hear from you. Please get in touch at

[email protected]

Meet Our Team

Our Founding Team Members Profiles

Kaposo-Mwambuli
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MAIN OFFICE MANAGING DIRECTOR & CO-FOUNDER

KAPOSO BONIFACE MWAMBULI

Kaposo has nearly two decades of experience in leading successful projects across Africa, specialising in marketing, consumer insights, and strategic communication. He previously spent more than a decade executing development programmes in Tanzania with the World Bank, before joining WaterAid’s Dar es Salaam office where he served as Director of Policy, Research and Sector Engagement. Today, Kaposo is the Country Team Leader for Project CLEAR in Tanzania, working in close partnership with the Government of Tanzania to deliver behaviour change at scale. He is also the Tanzania and Malawi Country Engagement Lead for the Climate Resilient Infrastructure Development Facility (CRIDF) which manages transboundary water resource management issues for the Southern African Development Community. Kaposo has an MBA in Marketing, Innovation and Change Management from the Maastricht School of Management in the Netherlands.
UK MANAGING DIRECTOR

Jason Cardosi

Jason is a highly experienced in national level project design and management, social marketing, and water, sanitation, and hygiene. He has more than two decades of international experience including CEO of the first CLEAR consortium project and Leader of Global Partnerships for award-winning social business SATO—part of Tokyo-listed LIXIL Group Corporation—and several positions in the World Bank. Throughout his career, Jason has been responsible for managing large-scale water supply and sanitation initiatives with governments, development agencies and corporates, as well as the design and delivery of national behaviour change and social marketing initiatives. His work to date extends across Africa, South and East Asia, Latin America, and the Caribbean, across leading international organisations, including the World Bank, Inter-American Development Bank, and the London School of Hygiene and Tropical Medicine.  He holds an MBA from ESCP Europe.
SCIENTIFIC ADVISOR

Robert Aunger

Robert Aunger, Associate Professor, Evolutionary Public Health, London School of Hygiene and Tropical Medicine.  

Robert Aunger has a Masters in Urban Planning from the University of Southern California, a PhD in biological anthropology from the University of California, Los Angeles, and did post-doctoral work in psychology at the University of Chicago and King’s College, Cambridge. He has published books on cultural evolution, the evolution of human behaviour, and ethnographic methods. He is the lead developer of a novel approach to behaviour change called ‘Behaviour Centred Design’ which has its origins in evolutionary biology, ecological psychology and commercial marketing. For over a decade, he has helped implement public health projects in water, sanitation, hygiene, nutrition and HIV using this approach in multiple countries on the African and Asian continents, including designing creative materials for mass media and community activation. He has held grants from the Economic and Social Research Council, the Medical Research Council, the National Science Foundation, the Hygiene Council and the Department for International Development and has also consulted on behaviour change for the World Bank, UNICEF, the Global Alliance for Improved Nutrition, Unilever, Procter and Gamble, Kimberly Clark, and GoJo Industries.