Mr Kaposo Mwambuli

Country Team Leader – Project CLEAR

Maastricht School of Management

Master of Business Administration (MBA)Marketing, Innovation and Change Management


University of Malawi

Bachelor of Education (BEd)Urban and Regional Planning




Mr Kaposo Boniface Mwambuli has more than 18 years’ experience in influencing and managing change for good in both private and public sector. His work in marketing has earned international recognition from the World Economic Forum, Creative for Good Initiative.

His career history stretches 20 years back to 1996 as follows: twenty (20) years of trade marketing; six (6) years managing market research, consumer insight and communication campaign; twelve (12) years of public sector, institutional capacity development and organisational change management; twenty (20) years of fast moving consumer goods industry; ten (10) years in International Development; over ten (10) years in strategic partnership/alliances management and coordination; and sixteen (16) years of training and development.


Country Team Leader

Project CLEAR

 – Present2 years 5 months

Dar es Salaam

Project CLEAR is working with the Tanzanian Ministry of Health, Community Development, Gender, Elderly, and Children to design and support delivery of a sanitation and hygiene behavior change campaign. CLEAR is a consortium of international and Tanzanian experts in behavior change, sanitation, hygiene, marketing, capacity, research, and management. It is made up of the London School of Hygiene and Tropical Medicine, Innovex Development Consulting, McCann Global Health, EXP Marketing, and WaterAid Tanzania. The consortium is supported by DFID.


Director of Policy, Research and Sector Engagement


 – 1 year 1 month

Dar es Salaam, Tanzania

Lead WaterAid influencing agenda and ensure that it is based on evidence on the ground and complimented by advocacy in order to improve access of poor people to improved WASH services. Championing policies that emerge from policy analysis, research and practice.Leading WaterAid’s engagement with national policy debates in the sector, drawing on robust research carried out at local government and community levels.

Ensuring that the latest information from policy debates feeds into WaterAid’s wider work.Leading the strengthening of networks and partnerships among sector stakeholders, international agencies

The World Bank

10 years

    • Water and Sanitation Specialist

       – 4 years

      Dar es Salaam

      Developed technical assistance programs to support the Tanzanian Government to implement Sanitation and Hygiene program in Rural Tanzania. The plan involved technical advisory services to the government to develop a strategic vision and mission, enhance institutional capacity to manage quality, learning and innovation.
    • Operations Officer

       – 1 year 1 month

      Dar es Salaam

      Developed and implemented a communication plan to raise sanitation priority among development stakeholders in Tanzania. Initiated a new project for the government of Tanzania on Sanitation and Hygiene called National Sanitation Campaign.
    • Sanitation Marketing Consultant

       – 1 year 1 month

      Dar es Salaam

      Provided Sanitation Marketing and Supply Chain Management support to the government of Tanzania and sanitation sector partners in Tanzania.
    • National Coordinator-Total Sanitation and Sanitation Marketing

       – 2 years

      Dar es Salaam

      Developed and supervised the implementation sanitation marketing plans and budgets for a two year sanitation and hygiene program (Choo Bora Campaign).Also managed to coordinate a successful randomized control study to evaluate the impact of sanitation marketing promotion on the target audience in Rural Tanzania
    • Marketing and Strategic Partnerships Consultants

       – 1 year 10 months


      Established a Public-Private Partnership to promote improved sanitation and hygiene behavior change in Tanzania.

Development Partners Coordinator

 – 1 year


Contributed to joint donors/government of Tanzania effort to raised 1 billion US dollars to finance one of the largest Sector-Wide Water Program in Africa. The donor group involved more than 30 multilateral and bilateral agencies including The World Bank Group, African Development Bank, German Development Bank (KfW), European Economic Commission, DfID, the French Development Agency (AFD), the Millennium Challenge Corporation (MCC) and many more.

JTI (Japan Tobacco International)

2 years 6 months

  • Consumer and Trade Marketing Supervisor

     – 1 year 8 months


    Developed and implemented a Regional Consumer and Trade Marketing Plan to achieve the set targets within the allocated resources
    Managed successful launch of new cigarette brands (Club, Embassy Menthol and Safari) in my territory. These new brands were meant to flank the company’s core brands. The core brands’, Sportsman and SM market share grew over 80%.
    Led a regional team in doubling our service level from 90 dealer and 920 retail outlets in 2005 to 96 dealers and 2200 retail outlets in 2006 leading to more than double the initial sales per week (from 1,400 million to 3,600 million cigarettes).
    Initiated new distribution channels (sales routes) that led to 30% expansion of distribution (dealers) network


    Sales Representative

     – 8 months


    Developed JTI products market share and sales volume within the region. Executed trade programs, optimized product mix, and ensured optimal product quality/freshness, core brand distribution and inventory levels, and the timely and accurate collection of store level data.
  • Merchandising Representative

     – 4 months


    Implemented retail programs and product launches in order to maximize results and return on investment while remaining within assigned budget allocations, while ensuring compliance & timely and effective execution. Regularly engaged retail and wholesale customers in conversation regarding their business and general industry trends, effectively communicating competitive activity on a timely basis

Regional Adminstration Management Trainee


 – 1 year 8 months

Blantyre, Malawi

Facilitated the expansion of operations from two outlets to more than five across the country

Secondary School Teacher

Chichiri Secondary School

 – 9 months


Prepared and delivered instructional materials for Geography and Social Development Studies


Stock Analyst

Peoples’ Trading Centre-Mc Connell & Co

 – 1 year 5 months


Reconciling daily stock movement with sales and compiling monthly sales reports


  • Enabling Sanitation and Hygiene Performance Review

    World Bank

    To align performance-monitoring systems for sanitation in Tanzania, the Government of Tanzania proposed the harmonization of the routine sanitation monitoring systems within and across the responsible ministries or agencies and then aligned them to the MKUKUTA II.
    With support from the WSP, the GoT reviewed existing sanitation monitoring system to identify opportunities for harmonizing monitoring indicators and integrating the institutional structure for sanitation and hygiene monitoring.
    The review found duplication of effort and discrepancy between data sets under routine monitoring and some periodic surveys were not aligned to MKUKUTA II indicators.
    To address the existing weaknesses in the routine monitoring system the review recommended that all routine sanitation monitoring data, including those for households, schools
    and health facilities be maintained through one application system, the National Sanitation Management Information System (NSMIS) under the Ministry of Health and Social Welfare. This then would be the single source of routine sanitation data that would update monitoring systems of
    all ministries. The system will ensure that routine sanitation monitoring systems, which are captured through the NSMIS, are aligned with MKUKUTA II.
    For periodic surveys standard questions, categories and definitions that support reporting against the progress of MKUKUTA II and MDGs to be adopted across all surveys.
    Of the periodic surveys carried out by NBS that cover sanitation status, which includes National Panel Survey (NPS), Demographic and Health Survey (DHS), only some are aligned to MKUKUTA. Although some surveys capture sanitation data that addresses the requirements of MKUKUTA II on sanitation status, the relevant tabulations have not been generated from the past surveys.

    See publication

  • How to Sell Concrete Latrine Slabs: Lessons from Rural Tanzania

    World Bank

    In order to design activities to improve sanitation supply and demand, WSP and the government researched sanitation
    drivers and barriers faced by rural households. The research found that improved sanitation was a low priority for households even though awareness of associated health benefits was high. The costs of improving sanitation facilities were perceived to be too high and households regarded the process of upgrading to be complicated. Immediate benefits of improved latrines for households included higher social status within the community, and being seen as modern. Desired attributes of specific sanitation products included safety (mainly for children), affordability, convenience and comfort.
    Other authors
    • Jason Cardosi
  • Marketing Rural Sanitation Improvements in Tanzania

    World Bank

    In 2009 the Water and Sanitation Program Africa began working with 10 local governments to test the effectiveness of marketing as a method to prompt households in rural Tanzania to invest in improving their sanitation facilities. This initiative carried out with local and national governments, development agencies, nongovernmental organizations (NGOs), and private marketing firms delivering an integrated campaign is resulting in households upgrading their sanitation facilities. The emerging experiences have enabled the Ministry of Health and Social Welfare to secure funding for a national sanitation campaign in fiscal year 2012. The campaign aims to increase sustained access to improved sanitation.